Cumulative podcast listening time in the U.S.Weekly or more podcast consumers in the U.S.Time spent listening to podcasts by weekly U.S.Locations for podcast listening at home in the U.S.Factors leading to podcast listening among non-listeners in the U.S.The relatively new audio format is preferred by younger generations, with 20 percent of the age group of 18 to 34 years having paid to access podcasts. With 75.9 million podcast listeners in the United States alone, podcasting has become a large market within the audio sector.ĭespite the growing podcast audience, the consumption among listeners is relatively low with 11 percent of consumers stating that they listen to podcasts less often than once a month. Topics cover a huge range of interests such as politics, health, or true crime however, a study found that the most popular podcast genre in the United States was comedy. The term podcast, the name being a merge of the words “play on demand” and “broadcast”, refers to audio or video content in episodic formats that can be streamed or downloaded digitally. Meanwhile, Apple Podcasts was used by 20 percent of adults, down from 21 percent in the previous year. In 2020, the most commonly used app for listening to podcasts in the United States was Spotify, with 25 percent of podcast listeners aged 18 or above saying that they used Spotify to listen to podcasts.
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